A ton of strategy and preparation must be done to ensure success with your mall app. This post will help you turn your mall app users into loyal mall goers.
The shopping mall app is a powerful marketing tool. It’s stored in the most personal item of people: the mobile phone. This gives you direct access to your shoppers.
Used effectively, the mall app can drive serious footfall to your mall. The post-pandemic shoppers expect an omnichannel experience, personalized offers , and convenience directly from your shopping app.
But the challenge with mall apps has always been getting people to install and use them regularly.
The key to bringing them from your shopping mall app to the mall would be, of course, the rewards system and how you can make the app super useful and convenient for your shoppers.
Let’s discuss some strategies to get more installs and make your app a favorite o n your shoppers’ phone s . The first one is to set up your reward system. This is the most critical part of ensuring success for your shopping mall app.
Most apps use a points-based system, where you get to assign points to activities you want your shoppers to take. For example, you can give points to them when they recommend the app to their peers, or if they upload photos of them enjoying the mall on social media.
Work with your team to ensure that it doesn’t take a long time for them to collect points and enjoy the rewards . Give them the gift of small wins to encourage t hem to continue actively using the app.
From the onset, there should be a delightful reward . Ice cream or doughnuts could easily be their treat for downloading the app. Take this opportunity to partner with some of your retail tenants for your launch.
Prepare some hashtags to encourage them to post on social media as they enjoy their sweets. Get some influencers on board to get some buzz for your shopping mall app launch. If your shopping mall app has been launched already, you can still reboot it to drive more installations and awareness for it.
Of course, loyalty should be rewarded. You should be giving rewards to your active mall app users across the year. Since you’ll be collecting first-party data like birthdays, you should also be giving a treat on their special days and not just greeting them. These seemingly little things make them feel extremely valued and create loyalty.
Rewards should also be given throughout the year so that your mall can enjoy a year-round footfall and make your tenants happy.
This means you should be constantly adding new prizes and rewards. Build a strong relationship with your tenants by working with them on your shopping mall app.
